Amazon Thinks I’m Christian?

Well, I found this in my inbox this morning…

Dear Amazon.com Customer,

As someone who has purchased Christian books and music from Amazon.com, you might like to know that we have created a brand-new Christian Books Store.

I can’t, for the life of me, imagine what I bought that would have been construed as Christian. I wonder if it was one of those “stealth-God” things… where there’s imagery about something good or something beautiful, and you learn later that it was supposed to be about God when you’d have thought it was about nature, or a relationship with another person.

It’s probably more likely that it was something I purchased for someone because of my Amazon Prime membership…

But at what point is Amazon playing with fire? I’m an atheist, but I’m a little intrigued about the algorithm. Had I been in some other way inclined, isn’t Amazon likely to piss people off with this kind of thing?

Some day, will there be

Dear Amazon.com Customer,

Since you’ve ordered a box of nails and a bag of fertilizer, we thought you might be interested in Terrorism for Dummies.