Spelling does count.

Spelling does count. If the sender, subject line, or your message is misspelled, I’m far more likely to think that it’s spam and bin it. I’m fine with the false positives which may make it into the bit bucket if you didn’t take the time to figure out how to spell what you wanted to tell me. *cough*joe*cough*

And I’m not buying from you if your math is horrible and it makes a difference to what I’m buying. A dimwitted marketer put this on thestreet.com below an article I was reading.

Hmm… while it’s true that if I’d bought and sold at the prices indicated, $18.37 and $37.82 respectively, I would indeed have made over 50% on the investment, as you advertised. But if you’re advertising what a financial genius you are, shouldn’t you be noting that buying something for $18.37 and selling it for $37.82 brings you a return of over 100%? I think on math alone, I’m far better with my bad guess strategies than with this genius guiding me.